Marketing plan outline:
Mission: Reach out to customers and let them know about our quality service.
Objective: a 4-stars hotel in New Port beach.
Target market: families, couples, and organizations.
Competitors: resort and small hotels.
Budget: $100,000
Marketing mix: place (all web site through traveling and hotel booking), promotion (personal discount such as 20% off for group or free to children under 6), price (appropriate with other surrounding hotels and resorts).
Research: doing research on the consumer behavior, needs of families, couples, and organizations such as what they expect to have at their hotel, and what kind of service provided that most of them want.
Reference group: using one celebrity or some one who is famous who stayed at our hotel to be an actor in our advertisement (we will contact all of them and see who accepts to act a real quick role in our advertisement. That way it wont be so expensive but good enough).
Satisfied customers: we will use relationship marketing to build strong relationship to our current customers and send them birthday card to remind our hotel.
Empowerment: we give our attendants limited scope to act on their own to fulfill customers' reasonable needs so the customers don't have to wait so long before get satisfied.
Customer satisfaction: that's what we want to focus by proving quality service such as spa, beautiful view of windows, pool, bar, good wine, and so on.
There's more but we will focus on these elements first.
Using an actor is a good idea but you need an actor that has some sort of influence on your target customers. Your target customers must relate and look up to the actor in-order to be influenced by him/her.
ReplyDeleteYou mentioned $100,000 in your marketing plan. I am just curious what exactly you would plan with that budget. Thanks
ReplyDeleteAt first we planned to lower the cost as much as we can, but now we need to raise the amount, $100k will not be enough :)
DeleteEmpowering your employees is a great way to resolve conflicts as they arise. These are great ideas!
ReplyDeletethat's nice draft,clear and easy to understand
ReplyDeleteThanks :)
DeleteI think you guys can create a dance ball and invite all the celebrities to attend. And publish this event on newspaper, it is going to a great advertisement for your hotel.
ReplyDeleteThat's a great idea. Thank you!
DeleteWell written draft, but I think you're going to need more than $100,000 for a four star resort. Maybe add one more zero :)
ReplyDeleteI agree with you about this. At the beginning, we try to keep the cost as low as we can, but after discussion for couples time, we really need to raise the budget.
DeleteHow about hosting a blogger and her family for a few days at the hotel. It is a great way to get promotion.
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