Thursday, July 25, 2013

Marketing Mix-Product: "Everything that we provide, will fulfill the clients needs"

Paradise hotel Newport Beach is providing a good place to stay for guest. The Paradise has made Mundo Latin Grill and Tapas Bar where offers an electric and exciting menu of Spanish inspires dishes. We provide Ipads to our customers to make electric order. Also, with intimate, warm and relaxed surrounds, the bar is a perfect place for young business people to have some drinks and dinning with their colleagues. Moreover, the Paradise hotel Newport Beach offers a complimentary Audi chauffeur service in the morning from 7:30am to 9am for their business customers getting to work. They also have the internet service with a high speed for business people to make their work perhaps could be easier and quicker. It could be “working well, but having fun”. It could mean for business people when they are going to stay for a business trip. Most of them expect their job to be done perfectly. They often cope with a stressful pressure of work. Therefore, Paradise could help them to release the stress by providing intimate, relaxed atmosphere during the time staying the hotel. Besides, the Paradise has upgraded all Queen/Twin rooms with dream beds which made of luxury Egyptian cotton sheeting and cushions and a glass desk with Italian leather ergonomic chair. Hence, product attributes the benefits offered to the guests more and more qualitative.



9 comments:

  1. From what I understand, your hotel's main market is the business travelers. Will you be able to cater to leisure travelers as well? What about travelers with children or animals?

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    1. Yes, We are welcome leisure travelers as well as other target customer. Pet is not allowed in the hotel, but children can stay with their parents. However, we know that some customers may need some free, private time, so we provide child care as well as animal care within the hotel for those who need the service.

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  2. Nice...do you plan on having full spa amenities?

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  3. Pelican Hill Resort must be a huge competitor since it is right down the street and is a five star resort.

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  4. You're right, Andy. There are many luxury hotels and resorts around our Paradise Hotel. However, by managing effectively and offering promotion, we believe our customer will come to our door. We train our staffs treat guests well and friendly with them right from the entrance. Luxury is also our norm. Clean rooms & lobbies, comfortable beds, Jacuzzis, high tech gadgets, countless meals options, etc, can entice any guest to come to our hotel. We also offer complimentary tea, free dinner, free internet or a spa treatment to entice more and more customers. We believe when customers are satisfied, they will not only return to support our business, but will also tell others what our hotel have to offer.

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  5. some hotels has "sweet room" which has comforts such as: kitchen, living room, dining room. i think it is good for family and couple

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    1. Thanks for your ideas, we will have "honeymoon room" for newlyweds with free roses and champagne and luxury double room for family :)

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  6. It's a very good idea, more people will feel so comfortable..also Aaron Allen & Associates is a leading global restaurant industry consultancy specializing in growth strategy, marketing, branding, design and concept development.

    Restaurant Marketing

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